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Organizational Consulting
The essence of managing any organization — business,
charity, or government agency — is the management of
change. Should we grow? Are we growing too fast? How about
our products or services? Do they meet our customer's needs
now? What about their future needs? What is our competition
doing? What are they likely to do? Do we have the right people
to manage what we are doing now? What about the future? What
should we be doing now? Then what?
These questions — important as they are — are
almost never dealt with in any kind of organized, thoughtful,
effective way. Why not? Because change is threatening. It
requires overcoming inertia, changing established habit patterns,
taking risks. If any organized approach is taken it is most
usually the application of a “canned” solution
without real understanding of whether it has any relation
to the problem at hand.
Over the years we have developed a number of tools that DO
deal with these questions in an organized and thoughtful way.
Technical Consulting
No IT staff of your own? Ask us for a technology
review. We know how to build a technical infra-structure
that's cost efficient and enables your strategic plan.
Even if you have IT staff let us help you take a shortcut to
solutions with our 22 years of experience.
Strategy Training
Pricing is one of the key tools under your control that does
influence the movement of your products in the
marketplace. Pricing also has a big influence on your
profits. Whether its pricing to motivate a wholesaler or
negotiating a favorable margin a thoughtful pricing strategy
can alter your profits by as much as $2/case (9L wine).
Beverage C3I has key market-place intelligence and
experience pricing in all 50 States and Canada. In
conjunction with your sales history and product mix we can
help you develop market-specific pricing strategies that will
recover lost profits.
Distributor Management Training
Too often we hear our customers tell us they feel
"managed" by their wholesalers. Top
Secret: Wholesalers are far weaker than you might
believe. Let us show you how to roll out your big
guns--Goal Setting, Pricing, and Performance Tracking.
Properly presented these weapons will give you effective
Command & Control over your wholesaler's performance.
Sales Force Management Training
When do I hire brokers? How much do they really
influence my sales? When do I hire my own sales
representation? How big should my business be in a
market before I hire? How can I best manage my sales
force whether they're brokers or my own sales reps?
These familiar questions are ones we can help you solve.
In fact, we have direct experience creating a sales force that
was half the size of another 400,000 case winery--and selling
just as much wine! Let us show you how.
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